Biodiversity-CHM.NL - Communication on biodiversity

Communication on Biodiversity: Aims

2012-02-07T14:20:04Z

Besides the CEPA principles in the Biodiversity Convention, new and existing programmes of education and consciousness-raising will take the functions, values and visibility of biodiversity as an important point of departure. Measures will include support for communication with the public through projects by intermediaries, such as visitor centres, natural history museums and National Parks, and a policy document on nature and environmental education (NME).

Individuals, companies, non-governmental organisations and local authorities will also be offered ideas for specific actions they can take to promote the preservation and sustainable use of biodiversity and the fair distribution of its benefits, including outside the Netherlands. They will be encouraged to join the ‘Countdown 2010' campaign and the Ministry of Housing, Spatial Planning and Environment's manual ‘Biodiversity Works!' will provide inspiring examples for everyone.

There is also growing international awareness that biodiversity is important for our livelihood and, more particularly, that the preservation and sustainable use of biodiversity are essential for socio-economic development and poverty alleviation in many poor countries. The Netherlands will therefore continue the international exchange of expertise and experience in this field and actively support the CEPA working programme under the Biodiversity Convention.

Expert Advice on Government Communication on Biodiversity

2012-02-07T14:20:04Z

This is a broad expert advice on middle and long term government communication on biodiversity. The report is a result of the project 'Inter-Ministerial Communication on Biodiversity (comBIO)' which was implemented by Novioconsult, CREM, and PauwSanders Zijlstra van Spaandonk. The document was finalized in October 2008, presented to the Inter-Ministerial Programme on Biodiversity (IPB) in December 2009, and approved by the Inter-Ministerial Group of Directors on Biodiversity (IDO-B) in January 2009.

The report describes four communication challenges for the Dutch government :

1. Increasing the visibility, knowledge and public awareness of biodiversity among the Dutch population (including formal and non-formal education, youth, etc.)

2. Awareness-raining and activating of specific target populations (business, citizens, formal and non-formal education, consumers);

3. Processing communication on innovations for biodiversity (on-the-ground action alternatives, e.g., in trade chains etc.)

4. The government's own responsibility for biodiversity (making effective efforts, setting examples)

The report includes building blocks for programming. The annexes contain extensive policy, senders and target groups in the Netherlands which may very well be used to inform further activities and programmes.

All texts are in Dutch.

EU-documenten

2012-02-07T14:20:04Z

tijdelijk t.b.v. Themagroep Communicatie

Communication on biodiversity: priorities, themes and activities

2012-02-07T14:20:04Z

page 49 from the biodiversity policy programme 2008-2011