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Event Lunch presentation: Business and Sustainability: Environmental Profit & Loss and True Prices

'Business and Sustainability: Environmental Profit & Loss and True Prices' is the title of a lecture to be delivered by Reiner Hengstmann (Global Director PUMA.Safe) on Friday November 30 from 12.00-13.45 at the Ministry of Foreign Affairs. True Price is a multi-stakeholder movement started in the Netherlands to identify and improve the societal impacts of products.

In November 2011, PUMA published the first Environmental Profit & Loss Account (EP&L), showing the company's impact on the environment. This unprecedented move gained Puma worldwide recognition for their efforts to change the course of global environmental degradation. Last month, Puma unveiled product level results: the product Environmental Profit and Loss Analysis and unveiled that former Puma CEO Jochen Zeitz and Virgin-founder Richard Branson will launch a coalition of a dozen companies that will reveal their EP&L in 2013. This was featured in amongst others CNN, the Financial Times, the Guardian and the Economist.

Reiner Hengstmann is responsible within Puma for developing the EP&L. His story is worth being told - and well worth listening to!

Download as iCalendar

Period 30/11/2012
Event location Bezuidenhoutseweg 67, Den Haag
Contact person Kevin Bulder
Email address:
Theme(s) Others
Target group(s) Adults

Important note:

You can only enter the building if (i) you have pre-registered with and (ii) you can show you identification card/passport/drivers licence upon entry

Sign-up before 28 November with: 


12.00 Reception and informal lunch
12.30 Introduction True Pricing  - Dr. Adrian de Groot Ruiz (Executive Director True Price)
12.45 Lecture Product Level EP&L - Dr. Reiner Hengstmann (Global Director PUMA.Safe)
13.15 Comments by Simon Smits (Director General International Trade, Ministry of Foreign Affairs)
13.25 Q&A
13.45 End

Dr. Reiner Hengstmann

is Global Director PUMA.Safe Supply. He oversees the team of people covering environmental and social issues worldwide in the SAFE concept. He is also responsible for the implementation and observation of environmental and social standards in PUMA and along PUMA's global supply chain. Previously, he directed the R&D Centre for Hazardous Waste in Germany.

Dr. Adrian de Groot Ruiz

is Executive Director of True Price, assistant professor of finance (Radboud University), Worldconnector and member of the Global Shapers (a World Economic Forum initiative).

About True Price

True Price aims to realize transparency about the ecological and social impacts of goods and services on society by uncovering their true prices. It will run pilots with companies and develop a standard with broad support among consumers worldwide. With this standard, companies can identify business opportunities that improve the impacts of their products. True Price works with companies to disclose their product-level impacts, enabling consumers to buy products with the best impacts. True Price will launch in 2013 and wants to strengthen the Netherlands as sustainability hub. Current founding fathers are the Sustainable Trade Initiative (IDH), Worldconnectors and the Dutch National Committee on Sustainable Development (NCDO). Initial project partners include AkzoNobel and Oxfam Novib.