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Event Lancering 'The Green Fashion Competition' tijdens Amsterdam Fashion Week

De Amsterdam International Fashion Week (AIFW) organiseert samen met het Ministerie van LNV 'The Green Fashion Competition'; een ontwerpwedstrijd in het kader van het Internationaal Jaar van de Biodiversiteit. The Green Fashion Competition is een prijsvraag waarmee deelnemers gestimuleerd worden op een maatschappelijk verantwoorde wijze over ondernemen binnen de mode-industrie na te denken. De winnaars krijgen een geldbedrag waarmee ze kunnen starten als modeondernemers.

De lancering van wedstrijd vindt plaats op 16 juli om 16:00 uur tijdens de dertiende AFIW.

The launch is open to public. Please register by sending your name and e-mail address to and clearly state ‘Registration Launch TGFC'.

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Period 16/07/2010
Event location Westergasfabriek, Amsterdam Pazzanistraat 37 1014 DB Amsterdam
Host Amsterdam International Fashion Week (AIFW)
Event URL
Contact person
Email address:
Theme(s) Others
Target group(s) Adults
Type Meeting (seminar / conference / symposium / festival) Meeting (seminar / conference / symposium / festival)

The Green Fashion Competition is a competition for entrepreneurs in the fashion industry, for individuals (and teams) with a vision of what the future of fashion should look like. The aim of the competition is to find the talented entrepreneurs in the industry who aim to create a fashion business while sustaining biodiversity.

Mankind's consumption of raw materials and modern production techniques are having an extremely destructive effect on the world's biodiversity. Examples of this are the unaccountable amounts of water wasted in many production techniques, the chemicals used in dyes and other treatments that pollute the environment, and the extent to which large scale agriculture (eg cotton fields) destroy habitats.

The Green Fashion Competition aims to create the foundation for a fashion industry that is produced in a manner wherein biodiversity is preserved. The only way in which this can be done is when entrepreneurs are able to find a balance between the economical, ecological and social impact of their ideas; a balance between People, Planet and Profit.

The Green Fashion Competition will provide the entrepreneurial talents within the Dutch fashion industry with coaching, support, an international platform and sizeable financial aid for launching their ideas.


Kentroy Yearwood (art director at INTOXICA) will present his new sustainable collection RANGAKU in a specially designed pavilion in the Westerpark (Amsterdam) for the launch of The Green Fashion Competition during the 13th edition of AIFW on Friday the 16th of July at 16:00.

The presentation will be Yearwood's debut in the Netherlands, having held past presentations in Japan and Paris. The collection RANGAKU shows the possibilities of sustainable fashion such as using local and excessive (waste) materials, organic cotton, new and clean ‘washings' and treatments. The pavilion serves as inspiration and education and offers an insight into the innovative production processes that Yearwood facilitates.

The launch is open to public. Please register by sending your name and e-mail address to and clearly state ‘Registration Launch TGFC'.